Evaluation Question 4

Evaluation Question 4 on Prezi

Evaluation Question 3

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Evaluation Question 2

Evaluation Question 1

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Final Music Video

Editing Throughout the Weeks!

Here is a Presentation, showing many screen shots of our editing throughout the many weeks of editing our music video :)

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Editing Part 4

When we thought originally about our shot ideas and what scenes to include within our video, we had the idea of reversing the footage at the end of the film. This we decided would show her memories throughout her journey in the song. It could almost a time of reflection.

We decided that we should try this idea out. We spent a VERY long time over doing this.

Firstly we had to copy our whole footage, then reverse every shot and speed every shot up. We thought that there would be a way to do it all at once. Once we found out how to do this we tried it, we then realised that this was a VERY bad idea. This is because our mac decided to crash. It caused all our original footage to become out of time, therefore we had to spend a lot of time over getting everything back into sync.

Audience Feedback
We got many people to look at what we had done, and they came back to us with some very helpful constructive criticism.
They suggested putting the reversed section into black and white so that it reinforced the idea of memories and reflecting.
Then another person suggested that we every now and then put some of the reverse into colour. This is because not all memories need to be in black and white. Also it made the black and white section not so boring and dull.

We made the colour parts of the reverse section exactly the same colours. Therefore each coloured shot would look the same. This made sure that it looked apealing to the eye. We did this by using the colour changer on the video inspector tool.

At the end of the film we wanted to come out the reverse section gently and slowly. We therefore slowed down the end shots and we gradually faded out from black and white to colour. We also therefore gradually faded out the music.

We also wanted to end on a shot that we possibly started with. But did not want to end on the exact same shot. Therefore we found a clever effect on the mac's, it flipped the shot that we started with.

We are overall very happy with our end product, we feel that it fits the genre of music extremely well and uses many of Goodwin's theory's to create a music video thats works very well.

Editing Part 3

Over the past few weeks we have been editing our film. We are very nearly complete, and this is good as we have made a deadline for the 17th of December to finish everything. We have managed to keep to a well scheduled time plan, and I think our video shows how much work and time we have put into it. Me and Lottie are very pleased with the progress that we have made.

Below is a 'screendump' of the beginning of our video. It shows the scrapbook theme that we chose from the apple mac. We feel that it fits in well with every idea that we have had. - and it especially fits in well with our ancillary tasks.
There is one issue that we have faced. We wanted the font to be the same as the font that we had on the ancillary tasks. We tried many times to change the font, and we eventually found out that we could not change the font as it comes with the theme already on the mac. We were a bit annoyed! as we wanted everything to fit perfectly together to create a stronger brand identity. But I suppose we couldn't have everything!

Magazine Advert

As you can see I have changed the wording of the promotional material, and I think that it has made the advert more precise and manageable to read. 

I have also added the guitar to the advert and I think this works well as it links the CD to the Advert well.

I am overall very pleased with what I have created.

Making My Magazine Advert, Part 2

Today I made most of my Magazine advert.

Im not sure I like the wording of the promotional material. I am therefore going to do some more research on how many other magazine adverts word their material.

I have also discovered that I need to put one more of my star image motifs on it. - The guitar!

Digipack

Front Cover

Page 2



Page 3 - showing where the CD would go



Back Cover

 Here are my finished Designs for My digipack. As you can see I did as I planned and worked very hard to edit all my photographs of my buttons and ribbon. I personally think that they make the Digipack look more original and hand made - which is what I wanted as it represents our artists scrapbook and diary.

I am really pleased with the final Product.

I am going to print them out and put them into a normal CD case. This is so that I can see what my digipack would really look like.
A picture will follow..

Making My Digipack, Update

I have realised that throughout my making process I have steered away from using my Photographs. This is because I have found it very hard to edit them to make them look proffessional and appealing.

But I really want to use my original pictures!

Therefore tomorrow I am going to try my hardest and edit my pictures to look good enough to use on my digipack.

I shall post my thoughts of what it looks like etc, once done.

I can then decide whether I use the computer images or whether I use my own pictures.

Making of My Digipack, Part 9

Today I decided that I needed to make a CD to put onto my computer designed Digipack. This is so that we could see what the CD would look like and also so that my 3rd page of my Digipack would make sense and look as life like as possible.

I have used a picture the picture that I think suits the album the most. I managed to create a circle around it, and cut a circle in the exact middle. I did this by using the photoplus programme and by using the grid lines and rulers.

I used white colour text as it showed up well on the picture, whereas when I used black to match the cover, it did not show up and you could not see the title. I therefore chose White.

I put the Album title in Blue as I thought that it created a good link to the dress that the artist is wearing.

I am next going to photograph my background with buttons and ribbons, and I am going to try and put this behind my CD. I'm not sure whether this will work, but I shall try.

Making Of My Digipack, Part 8

Making My Digipack, Part 7

Making My Digipack, Part 6

What Industry Information Do I Need To Include In My Digipack?

Today I realised that I needed to think about what Industry Information to inlude on My Digipack.

After my reseach, I had seen that most Digipacks for artists include - A Barcode
                                                                                                      - What label they were signed to
                                                                                                      - Copyright Sign

I also had an idea of using a Magazine's review and star rating. This could be included on the back of the CD Cover.

I therefore realised that because my artist was unsigned, she needed a label to show this on her album. I therefore decided to make my own label to show this.

I think this label shows that she is unsigned and I think that it looks proffessional enough to use on the back of her Digipack.

Making My Magazine Advert, Part 1

Today I started to Make My Magazine Advert. As you can see I have kept the same themes throughout.

- Polariod Pictures and the same Font as used on my CD cover.

Flat Plan Of My Magazine Advert

Magazine Adverts For Similar Artists

This is Ellie Goulding's magazine advert for her new album 'Lights'. her album cover uses the same image as the one on the advert. This shows a link between the two and therefore promotes Ellie well.

She has fitted the common conventions of Magazine adverts by including all the important and necessary details such as star ratings and reviews.
She has also included her industry information at the bottom, but i have realised that not all magazine adverts do this.

Her name is in the same font as the album cover and it creates a brand identity.
it looks like her album name is also in the same font and colour, just with it being considerably smaller in size. This is unusual as most adverts and album covers use different fonts and colours for the album name. But overall it works well, and stand out.
She is obviously selling her music on her own image and this therefore shows me why the main image is of herself.
My Magazine advert will possibly focus on the concept around the advertising, e.g. Polaroids.

This research has given me many ideas on what to use on my advert, it has also shown me what I need to include in my advert.

This will be shown on a separate post.

How Do Magazine Advertisements Promote Artists?

 Magazine Adverts are extremely useful in promoting artists and bands. They are usually in music magazines such as NME.

Throughout my research I have found that the adverts include many things such as:

• Tour dates
• When the album/single is out to download and buy in shops
• Where you can buy and download the music
• Reviews and star ratings

Here are a couple of examples, you can see that they both include some of the common conventions used in many music magazines.

 

The magazine adverts usually look the same as the artists/bands album cover, this is so that people can see that they are the same band. It creates a better theme across their promotional material.

The two magazine adverts above are very different. The one to the left has a lot of white space, but this fits their type of music as it is quite simple and acoustic at times, whereas the advert on the right is very cluttered and they have fitted quite a lot of material on it. This therefore suits their type of music as it is quite complex and different.

Therefore magazine adverts need to fit the genre of music and they need to be appealing and have conventions that are the same as the album cover. 

Making My Digipack, Part 5

Today I started to make the back of the CD cover.

As planned I tried to make a tea stained peice of paper. But this again did nto go to plan! The paper looked rubbish and I could not possibly use it on the final product as it did not look proffesional enough!

So I therefore found an effect on the computer that made it look like tea stained. I also found a peice of lined paper.

I managed to change the opacity of the tea stained paper so that we could see the lined paper behind, this therefore created the effect of tea stained lined paper :)

I used the same theme throughout and therefore put buttons and Music notes in the corner of the peice of paper.

I shall next make the font and Put the track listing onto the back of the CD cover.

Making My Digipack, Part 4

Today I aattempted to create the part of the digipack that would have the CD on. I really liked the idea of using a picture behind it, but then I realised that I possibly should not have a picture behind the CD as you would not see it very well.

I therefore had an idea of using a 'jumbled up mess' of Bows and Buttons, that I could photograph and use it behind the CD cover. Then I had the idea of making the CD with the picture on it, therefore incorporating the two ideas that I love.

I shall post my attempt of photographing this part of the CD soon.

Just Browsing and I found... Ellie Goulding 'Your Song'

Why have I posted this ? well ...
I was looking on itunes this evening for some new songs to download,  I came across this simply stunning song, Which was released on the 12th of November. I downloaded it and straight away I went onto YouTube to see what the promotional video looked like. I was simply amazed. I thought about looking at the video because I realised it was the same sort of genre as our artist Molly Venter. Therefore I wanted to see what they had included into the video to match the type of song.
Throughout the video we see clips of her in the countryside, playing in water, and being 'at one' with nature. I was very happy to see this as this is exactly what we have included into our video.
We also see some of the video in a different effect, they have used colourisation for many of the shots and I suppose this is bringing across the vintage feel to the song as it was originally sung by Elton John. The song also reflects back and we see many flashbacks. Again this is what we have included in our video.
The video also made me think about ours in a lot more detail, I am now thinking should we have another setting within our video? I shall discuss this with Lottie tomorrow and I shall update you :)

Photographs for My Digipack

Today I photographed my Buttons and Ribbon. I shall try to edit them and use them on my cover. At the moment me, my teacher and class mates think that it is not going to look as good as using internet pictures of the buttons. This is because they are not a very good quality. It was hard to photography the buttons as the light reflected off them and this is possibly why they do not look very good quality.

But I am Definighly going to try and edit the bow and use on the back of my CD Digipack.

I am also going to try and use the beads behind the CD.

Editing Part 2

Today we progressed quite well.

We have managed to put nearly all of our footage into the correct order, with the music behind it.

We had one issue - At the beginning of the video, we see a scrapbook front cover with the title of the song and artists name on it. We wanted the font to match our CD cover and magazine advert, to create a better brand identity. We tried for a long time, to change the font but we found out through our teacher that we could not change our font as it is a set effect on the mac. This was quite annoying as we really wanted it to create a link throughout our promotional material. 

We played around with the different effects on the Mac, this was to try and create our vintage/sepia look that we wanted. We found that there was an 'Aged film' look. This was excellent as it matched our ideas perfectly. We also used a 'Romantic' look and this softened the shots that we thought needed it, and this effect really worked well with the music.

Making My Digipack, Part 3

This is what I made Today. This shall be the second page of the Side Fold Booklet.

I loved the idea of keeping the theme of Bows and Buttons throughout my CD cover.

I have edited my Photo, so that I have the same picture - mirror imaged. I thought that this effect worked very well.

I also put part of  'TheSorry Song' Lyrics at the botton of the polariod, I thought this worked well as it makes the CD cover look like a Scrapbook.

The only thing I am concerned about is how much 'White Space' I have used. But most of my class mates thinks that this effect works as it suits the genre of the music.

Making of our Ancillary Tasks Update

Me and my working Partner Lottie have decided to make two different Digipaks.

• http://advancedportfolio-charlottehavelange.blogspot.com/

We have designed two different digipacks together but we have decided to each make one, using the different programmes on the computer.
We did this as when designing one we thought that we were not doing enough each. Therefore we thought that if we each made one, we would be sharing the work load and we would be showing our different ict skills.
We also thought that it would be nice to see our different ideas come to life as we both thought of brilliant ideas. It will be nice to show are artist two different designs, also once completed we would like to see which cd design fits the genre of music and our target audience.

Making of my Digipack, Part 2

This is what I did today. I faced some problems, which I overcame and I shall explain how I did this.

Making my Font

I decided that I wanted to create my own font, which as you can see I tried very hard. But both me, my partner, teacher and class mates all said that it did not look very good, and they thought it did not look very proffessional.



I realised that I would have to take the background out of the text so that the text would not have a white background. This took a very look time to sort out.

I found this picture and I loved the idea of having a pen, writing my artists name and title. But I realised that I could not use this image as it was copywritten.

I wanted to create buttons as shown in my planning, but my teacher told me that I should not use my photographed Buttons on the front cover as it would not look very proffesional. Therefore I found some pre loaded images on the computer to use as my Buttons.

Here you can see that I have used the font style of Freehand. This is to create the handwritten effect that I wanted.

Making of my Digi-Pack, Front Cover

This is what I did today. I made my polariod effect pictures, that will appear on the front cover.

Editing our Photo's

Flat plan of our CD Cover

The pictures will be edited before we use them on the album cover.

Editing Part 1

Today we started to edit the film that we had uploaded earlier in the week.
We fiddled around with what shots we wanted where. We tried to make sure that it matched our storyboard, But because we had filmed a lot more than hopefully needed we have decided to use more shots than what we may have of originally planned.
We looked at the different transitions to use and we chose that it was best to use the cross dissolves mainly for many of our transitions. This is to match the genre of music etc.
We found an interesting effect on the Apple Mac's, this effect was exactly what we were trying to create. there is an effect on the mac's that makes your Film look as though it is in a scrapbook, some of the transitions show photos. This fitted our ideas of Polaroid shots and the diary effect.

Email update from Molly Venter

At 6.22 today Molly Sent us an Email back confirming that we could use her music to create a music video.

Ideas for our Digipack

When researching Digipacks we have found that there is some questions that need to be considered when designing our own Digipack for our artist Molly Venter.

   1. How are we going to link our digipack to our video?

We are going to use the idea of Polaroid photos throughout our digipack and music video. Also by using the same images throughout our promotional material.

    2. How will we develop our artists star image?

We shall do this by creating pictures that will show our artist fitting in with the genre, and we shall make her look appealing and friendly. We shall place the pictures into Polaroids as said above and this will create an image motif almost. As it will be on all the material that we shall make.
  
    3. How will we make our Digipack appealing to our target audience?

We shall make the digi-pack modern but also by using a vintage effect with it. For example we shall include buttons, ribbon etc. which is quite fashionable and quirky. This will therefore attract our younger audience and the vintage effect will attract the older audidnce.

     4. What industry information will we include?

We shall include that she is an unsigned artist and where she recorded the album. We shall also include where to buy the album and we shall include a barcode.

     5. How are we going to make it ? What ICT programmes will we be able to use to create our ideas?

I am going to have to make all my ancillary tasks at school as I do not have the required programmes to make my ideas at home.
At school we have a number of programmes on the computers that I can have access to:

Serif Page Plus 11 - This is the programme that I shall be creating my Digipack and Magazine advert with.
Serif Photo Plus - This is the programme that I shall be using to edit and create My pictures for the Digipack and Magazine advert.
Serif Draw Plus - This is the programme that I am going to have to work out how to use before I can create anything with! I am intending on making my font from this programme.

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